Dania Perry, Century 21’s top agent in the world

Dania Perry, Century 21’s top agent in the world, researches properties and uncovers the information that best motivates her clients to buy and sell. Has been recognized as Century 21’s number one agent in the world for five years in a row.

Her work began her real estate career way back in 2007. She attributes her success to her analytical, data-driven approach to customer care.

Perry, who also has been named Century 21’s top agent in the United States for six consecutive years, says her impressive recognition did not come without time and effort. “This isn’t luck or a magic pill, this is long, hard work”, she claims.

Perry says much of that work is in the customized, research-heavy spreadsheets she provides to each client. She includes even the minutest details. “The price per square foot [of every home isn’t] created equal,” she says. “It’s my job to determine the accuracy of the figures provided.” When researching comps, Perry doesn’t just look at active listings; she also examines pending sales and previously sold properties. “Pending sales give me a good look at what was attractive enough to garner a contract, while active listings provide me a look at the competition so I know how to position myself.”

Her success in the business is a testament to putting in a little upfront effort. In the past year, Perry closed 20 sales worth more than $3 million apiece, and more than half were luxury waterfront properties. That’s impressive for someone working in a small market.

Her research showed homes in the same area sold for quite a bit less, “Buying the right home is an emotional process, and I was able to use data to provide my client with clarity and confidence,” she says.

We find a crack in the real estate industry, a great teacher to whom the agents of this industry can learn a lot.