Ideal Customer – The Target

What does it take to get your Brand recognized and trusted? We give you this checklist to make sure your content like messaging, photography appeals to the type of buyers and sellers you want to serve the most.

Everything you do should represent you and your business. Purpose, significance, and consistency are essential to a successful brand.

Messaging

This item is the explanation, the purpose of why you own the brand. It is an important channel that connects with your ideal customers on a professional and personal level.

*Mission statement: Defining your mission as a real estate agent sets the foundation for your goals and direction.

* Elevator pitch: This is the statement where what sets you apart from all the other realtors, it is important to mention who you help, how you do that, and what that help allows your clients to accomplish.

* Biography: Your bio should be no more than 500 words disarming statements that are more personal in nature work well and leave the reader wanting more.

* Signature sound bites: These are a series of bullet points that highlight why and how you are qualified for your unique bran also think of your purpose, your ideal customer’s needs, your accomplishments, and other points.

* Frequently asked questions: Include questions your ideal customers should be asking as well as those you hear often.

Photography

It’s always best to hire a professional photographer to take the business photos you will display alongside your branding. There are the six different types of photos you’ll need: friendly shots, relaxed shots, fun shots, action shots, full-body shots and display shots.

Background Images and Elements

The images and elements that appear alongside your marketing materials add to the overall look and feel of your brand and bring it full circle, like the logo, a home exterior image, home interior image, landmark or geography image and a brand connector image.

Content

The main objective of a strong personal brand is to position yourself as the authority in your chosen place. The best way to do this is to share your experience through different means of communication. Have at least one content company that demonstrates your experience and supports the basis of your brand. Here are some suggestions for engaging content that you can create as eBook, video, podcast, article, slideshow or webinar: brand-specific advice, misconceptions about your market, entertainment guides and workshops or courses.