MASTER TIPS FOR REAL ESTATE WEBSITES

Some tips that can give you a hand for getting started if you´re launching a new real estate business site. A well-built business website can increase sales opportunities and generate brand awareness.

Your site should play a vital role in helping customers when they begin the journey of purchase or sale. For 44 percent of homebuyers, the first step in finding homes is to search for properties for sale online, according to the survey of the National Association of Realtors 2016.

Whether you´re a new agent, a broker who is starting a new business or a broker who plans to give his agents their own websites, you can look for tools online or work with a company specializing in custom websites.

No matter which solution you choose, the most important aspect of maintaining a website is making sure your potential customers can find it online. Therefore, a key part of your online marketing strategy is to make your website easy to find. You need to effectively position your brand in search engine results like Google through search engine optimization.

You can optimize the following content on your website to make search engines happy and return your site in results: (according to Kaycee Wegener manages marketing and media relations for Rentec Direct )

1. Choose a domain name that’s relevant to your business and location. For example: oregonrealestate.com.
2. Use keywords strategically on each page of your website to identify your business, services, and location. Choose words or phrases your target clientele would use to find you.
3. Include your contact information—your company name, address, and phone number—on every webpage, not just your homepage or contact page.
4. Go beyond content that only focuses on your services and listings, and include information about the local area in your website copy. This will help search engines associate your business site with the local market, and more importantly, provide valuable information to your buyers, letting them know you’re an expert in the area.

Other great strategies include link building, guest blogging, and social media marketing. The more you invest into your strategy in the beginning, the more it will build over time so your website is the first solution your prospects discover when they begin to look for real estate properties in your area.