After the economic and health crisis that Mexico experienced between 2008 and 2010, Cancun and the Riviera Maya suffered severe repercussions in the real estate sector; however, developers convinced of the beauty and paradise that represents Quintana Roo, discussed and launched real estate projects to encourage investment in the region.

The result was better than expected, nowadays Cancun has increased 10% in sales of medium residences and residential plus; the projects have been strategically developed and with different attractions, so that prior to the start the construction or even when is not built entirely,is sold at least the 50% of the total proyect.

Examples are "Aria", located in Puerto Cancun, the project is almost 100% sold; Isla Nautica, located in the Hotel Zone, which barely begin its construction and already has 70% of the project marketed, or Marea, which has already sold 70% of its first stage.

Cancun and the Riviera Maya are now one of the most visited tourist destinations throughout Mexico, investment in the real estate market has allowed the development of projects with capital from various sources, there are millions of dollars that have been invested for the development of these condominiums; apartments, houses, villas and penthouses are acquired not only by foreigners but also by nationals seeking to invest in real estate.

Some of the factors that have driven this real estate boom is the growth of the city as well as population, housing demand, the implementation of structural reforms, the major tourism influx, among others.